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Michael Schudson Quotes: Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
         

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.


Michael Schudson
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Other quotes of Michael Schudson


Sales may lead to advertising as much as advertising leads to sales.

Sales may lead to advertising as much as advertising leads to sales.



Advertising generally works to reinforce consumer trends rather than to initiate them.

Advertising generally works to reinforce consumer trends rather than to initiate them.



If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.



It is very likely that many firms spend more on advertising than, for their own best interests, they should.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.



The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials



Buy me and you will overcome the anxieties I have just reminded you of

Buy me and you will overcome the anxieties I have just reminded you of



American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.



Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.



If advertising is not an official or state art, it is nonetheless clearly art.

If advertising is not an official or state art, it is nonetheless clearly art.



The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.





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It really is the year 2007. Which means I must be...Oh my God. I'm twenty-eight.I'm old.

It really is the year 2007. Which means I must be...Oh my God. I'm twenty-eight.I'm old.



I have felt darkness lead me by the hand Over the hill to greet the singing dawn.

I have felt darkness lead me by the hand Over the hill to greet the singing dawn.



People who lack self-regulation are often invasive of others. They can be perceived as being controlling, antagonistic, or even subversive.

People who lack self-regulation are often invasive of others. They can be perceived as being controlling, antagonistic, or even subversive.



The benefit of the radio is, something beyond your realm of knowledge can surprise you, can enter your realm of knowledge.

The benefit of the radio is, something beyond your realm of knowledge can surprise you, can enter your realm of knowledge.



You have to be talented and you have to be lucky. Record companies are not signing classic rock groups anymore.

You have to be talented and you have to be lucky. Record companies are not signing classic rock groups anymore.



It will go away... The stuff in your head. Little by little.

It will go away... The stuff in your head. Little by little.



I don't want to be a Michael Moore-style artist, which is not to disparage Michael Moore. But he seems rather unsuccessful at winning people over who don't already agree with him.

I don't want to be a Michael Moore-style artist, which is not to disparage Michael Moore. But he seems rather unsuccessful at winning people over who don't already agree with him.



When I was in high school I was a super serious athlete. I wasn't fun at all.

When I was in high school I was a super serious athlete. I wasn't fun at all.



Shun, as you would the plague, a cleric who from being poor has become wealthy, or who, from being nobody has become a celebrity.

Shun, as you would the plague, a cleric who from being poor has become wealthy, or who, from being nobody has become a celebrity.




Quote Description


This page presents the quote "Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.". Author of this quote is Michael Schudson. This quote is about long, business, chances are, term, agency,.