Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

The biggest magic of the world is DEATH.

Instead of waiting for the right moment, BE the right moment. You won't be ready for anything if you aren't ready to be you.

Do not be troubled if you do not immediately receive from God what you ask Him; for He desires to do something even greater for you, while you cling to Him in prayer.

There is the music of Heaven in all things.

Yiddish for gall, nerve, arrogance-whatever

Hushed as midnight silence.

We always get back to old soul singers like Nina Simone, and how her recordings sound. Also new music like Tobacco, or people that use a mixture of analog and electronic music.

You can't fail if you don't quit. You can't succeed if you don't start.

When you're wearing jeans, there's a shift in your center of gravity.

Grace and glory differ very little; the one is the seed, the other is the flower; grace is glory militant, glory is grace triumphant.