China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

Starbucks represents something beyond a cup of coffee.

When it comes to Starbucks, I take every threat very personally.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

A person's value is attached to a variable exponent.

Beautiful, damn hard, increasingly useful. That's fractals.

Letting go of stress means that you can enjoy your life.

When people's ill, they come to I, I Physics, bleeds, and sweats 'em; Sometimes they live, sometimes they die. What's that to I? I lets 'em.

Listen to yourself, not the noise of the world. Only you know what is right for you.

To be or not to be is not the question. The question is whether you can transcend these notions.

America has its roots in a tradition of risk-taking pioneers. In more conservative Europe, if you fail in business or actually end up going to jail for it, you're finished as a businessman for good.

We live like caged beasts waiting for the day to let the rage free.

I don't even listen to music when I'm off tour.

All I need is my brains, my eyes and my personality, for better or for worse.