Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

If people want go-along, get-along politics, I am not their guy.

Experimental evidence is the final arbiter of right and wrong.

The mind reels at the multiplication of books intended to justify the author's promotion from assistant to associate professor.

I had a little insight into life that most kids probably didn't have. My mother was a schoolteacher, and my father was a social worker. Through his eyes I saw the underside of society.

My closet was full, yet I was always focused on the sweater I didn't have, or on the next pair of boots. I wasn't allowing myself to take in what I had. I could never experience what "enough" was.

Some men are Baptists, others Catholics; my father was an Oldsmobile man.

I've always been proud that my name stands for peace.

One of the nice things about problems is that a good many of them do not exist except in our imaginations.

Nobody knew the Iron Man had fallen. Night passed.

Explosions are not comfortable.