Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

Habit-forming products alleviate users' pain by relieving a pronounced itch.

Not everyone stays forever. You have to learn to let go.

The cartooning was always just an abstraction. It was an income. It was making me famous. It was allowing me to go and do other things that I'd wanted to do.

Avoiding things that drain you is more important than gaining energy.

I want to feel the surging Of my sad people's soul Hidden by a minstrel-smile.

By the way, food and rent aren't the only things around here that cost money. You sleep on the couch.

Almost everyone can do or be something for someone else in need.

We all lead more pedestrian lives than we think we do. The boiling of an egg is sometimes more important than the boiling of a love affair in the end.

My creed of nonviolence is an extremely active force.

I like Paris. My problem is I don't like Parisians.

My dad is a natural-born encourager. The last person who will ever tell you to lower your sights or give up your dream.