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Aaron Ross Quotes: Companies should be selling ideas more than benefits. Sell ideas. Not stuff.
         

Companies should be selling ideas more than benefits. Sell ideas. Not stuff.


Aaron Ross
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Other quotes of Aaron Ross


If you can predict the rate at which you create (or create and grow) qualified pipeline, and you know your average close rate(s), then you can start predicting your revenue.

If you can predict the rate at which you create (or create and grow) qualified pipeline, and you know your average close rate(s), then you can start predicting your revenue.



One of the biggest mistakes companies make is brute force lead generation - "give me more leads!" -when they don't understand that not all leads are the same.

One of the biggest mistakes companies make is brute force lead generation - "give me more leads!" -when they don't understand that not all leads are the same.



Of course you want more revenue, but what good is it if it isn't predictable?

Of course you want more revenue, but what good is it if it isn't predictable?



One-time revenue spikes that aren't repeatable won't help you achieve consistent year-after-year growth.

One-time revenue spikes that aren't repeatable won't help you achieve consistent year-after-year growth.





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The more things change, the more they stay the same. And, that's a whole other story.

The more things change, the more they stay the same. And, that's a whole other story.



Do whatever you must do to protect your children and wife.

Do whatever you must do to protect your children and wife.



Be not forgetful to entertain strangers

Be not forgetful to entertain strangers



My perfect morning is spent drinking coffee, eating porridge and reading the paper at a local cafe.

My perfect morning is spent drinking coffee, eating porridge and reading the paper at a local cafe.



In 2010, I suggested that if you are a good Muslim with a good conscience, go and look for a better God, and I think that was juvenile of me.

In 2010, I suggested that if you are a good Muslim with a good conscience, go and look for a better God, and I think that was juvenile of me.



Rap is poetry set to music. But to me it's like a jackhammer.

Rap is poetry set to music. But to me it's like a jackhammer.



Health cannot be bought at the supermarket. You have to invest in health. You have to get kids into schooling. You have to train health staff. You have to educate the population.

Health cannot be bought at the supermarket. You have to invest in health. You have to get kids into schooling. You have to train health staff. You have to educate the population.



I would love to direct a movie, something I really like with a great cast. What a dream!

I would love to direct a movie, something I really like with a great cast. What a dream!



ndustry is Fortune's right hand, and Frugality her left.

ndustry is Fortune's right hand, and Frugality her left.



Let not his mode of raising cash seem strange, Although he fleeced the flags of every nation, For into a prime minister but change His title, and 'tis nothing but taxation.

Let not his mode of raising cash seem strange, Although he fleeced the flags of every nation, For into a prime minister but change His title, and 'tis nothing but taxation.




Quote Description


This page presents the quote "Companies should be selling ideas more than benefits. Sell ideas. Not stuff.". Author of this quote is Aaron Ross. This quote is about stuff, selling, ideas, benefits,.