Compete with the immortals

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Till then I wasn't alive, I longed for you like the love sick moon pulls the tide

The church is not the way to heaven; the church is the sign that points to heaven.

To protect one's identity is a Constitutional right.

I am tired of spending a little bit of money in a lot of pieces because they keep on falling apart.

Beauty is a life-long evolution.

By itself, practice does not make perfect. Those of us with a ten-year-old son practicing the trumpet may understand that.

Now all the mute objects of my life seem to tell my story, to stretch back in time, if I look closely enough.

We do not go to Holy Communion because we are good; we go to become good.

No use in waiting, we can all work hard to bring about changes.

I did not know at first that it would be a series; I discovered after the first novel that I had more to say about it, so I did another. And another, and then the readers demanded yet more.