Completely understand the customer by seeking an intense, complete and empathetic understanding.

Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.

Respond to your customer's dissatisfactions with precision and power.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Curiosity is the greatest source of ideas, retail revolutions, and insights.

All companies have many opportunities. Strategy is about allocation of resources and priorities.

Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

I don't think anyone ever gets over anything in life they merely get used to it.

Courage is fear that has said its prayers.

My mind is the pendant, creativity is the chain

There are 2 types of people on face the difficulty, :1 - Damn it!2 - Challenge accepted!

Once you've agreed the script, you must be willing to go as far as it needs to go on set.

I've been working so hard for the past eight years and I'm tired - but I'm also deliciously tired because what a wonderful life I've lived.

Without great solitude no serious work is possible.

Anyone who knows anything about me knows that I am a very patriotic guy, in terms of my Scottishness and my roots.

All I know is that as an audience member, I am less and less inclined to go to the theater.

Having first rate people on the team is more important than designing hierarchies and clarifying who reports to whom.