Consumers do not buy products. They buy product benefits.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Success is deliberate. It doesn’t come as an accident. What you work for is what you achieve. Faith without work is a vain hope.

Chin up princess, or the crown slips.

With persistence and never-ending improvements you can be the best.

All that non-fiction can do is answer questions. It's fiction's business to ask them.

Gambling is legal and betting is legal, for what I bet.

New York City is a place where you can lock yourself up in your little studio apartment, and not go outside at all, and not feel in the slightest guilty about it.

You don't need to be legendary all the time. You can just be legendary for 10 minutes a day.

It is clear our nation is reliant upon big foreign oil. More and more of our imports come from overseas.

I never thought I was funny. I don't THINK funny.

This [2016] election was lost because a total of 70,000 people - out of 120-130 million votes - in the Rust belt, but as a result America is in the calamity.