Consumers don't think how they feel. They don't say what they think and they don't do what they say.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

You are born into your family and your family is born into you. No returns. No exchanges.

If God does not exist, everything is permitted.

Self confidence is greatest tool for success.

We all have our time machines. Some take us back, they're called memories. Some take us forward, they're called dreams.

Youth is about the only thing worth having, and that is about the only thing youth has.

In the Miss America system talent is worth 50 percent of a contestant's points so my mom encouraged me to give it a try. And once I decided to do it, like anything else, I gave it 110 percent.

It is imperative to base your life on yourself, to take responsibility for your own happiness.

I have no romantic feelings about age. Either you are interesting at any age or you are not. There is nothing particularly interesting about being old - or being young, for that matter.

Forgiveness is the true nature of the ascetic.

Very few conflicts in the history of the world have been satisfactorily concluded according to a published timetable, because you lose all flexibility in dealing with your opponents.