Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.

When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to choose, we must first perceive that control is possible.

We have the ability to create choice by altering our interpretations of the world.

In order to 'hold fast' to something, one must allow oneself to be held to something. That commitment may be one of the hardest things to practice in a world of so much choice.

Choice is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.

Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.

The key to getting the most from choice is to be choosy about choosing.

The typical American reports making about 70 [choices] in a typical day.

I pick what are my priorities and I limit those priorities to less than five in my life and really in those particular areas put in the energy to try to make good choices.

Choosing is a creative process, one through which we construct our environment, our lives, ourselves.

The expansion of choice has become an explosion of choice.

... the silenceHolds with its gloved handThe wild hawk of the mind.

All business opportunities stem from someone else's inability to resolve a simple and inevitable problem.

It isn't enough for you to love money - it's also necessary that money should love you.

I hate flying. Know why? Because no one really understands how planes actually work.

Public order is a fragile thing, and if you don't fix the first broken window, soon all the windows will be broken.

People! Take to the streets and scream 'BE REASONABLE!'

New level, New devil.

There is no duty more obligatory than the repayment of kindness.

There is a little bit of Nils Bohlin in every car.

Nobody's more important than the team.