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Marshall McLuhan Quotes: Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
         

Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.


Marshall McLuhan
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Other quotes of Marshall McLuhan


World War III is a guerrilla information war with no division between military and civilian participation.

World War III is a guerrilla information war with no division between military and civilian participation.



There are no passengers on spaceship earth. We are all crew.

There are no passengers on spaceship earth. We are all crew.



As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'



Obsolescence never meant the end of anything, it's just the beginning.

Obsolescence never meant the end of anything, it's just the beginning.



Publication is a self-invasion of privacy.

Publication is a self-invasion of privacy.



Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.



The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.

The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.



The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.

The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.



We look at the present through a rear view mirror. We march backwards into the future.

We look at the present through a rear view mirror. We march backwards into the future.



In an age of multiple and massive innovations, obsolescence becomes the major obsession.

In an age of multiple and massive innovations, obsolescence becomes the major obsession.





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Man’s chief end is to glorify God, and to enjoy him forever.

Man’s chief end is to glorify God, and to enjoy him forever.



Living in New York City gives people real incentives to want things that nobody else wants.

Living in New York City gives people real incentives to want things that nobody else wants.



When you go to take someone's picture, the first thing they say is, what you want me to do? Everyone is very awkward.

When you go to take someone's picture, the first thing they say is, what you want me to do? Everyone is very awkward.



When a man who accepts the Christian doctrine lives unworthily of it, it is much clearer to say he is a bad Christian than to say he is not a Christian.

When a man who accepts the Christian doctrine lives unworthily of it, it is much clearer to say he is a bad Christian than to say he is not a Christian.



The fact that China has about seven percent arable land, means that she’s always going to be looking for places that have more arable lands to finance or to provide food stuffs.

The fact that China has about seven percent arable land, means that she’s always going to be looking for places that have more arable lands to finance or to provide food stuffs.



There are probably seven persons, in all, who really like my work; and they are enough. I should write even if I were the only patient reader, for my aim is merely self-expression.

There are probably seven persons, in all, who really like my work; and they are enough. I should write even if I were the only patient reader, for my aim is merely self-expression.



If you say one gets influenced watching a character, I think its foolish. Cinema reflects society; society rarely reflects cinema.

If you say one gets influenced watching a character, I think its foolish. Cinema reflects society; society rarely reflects cinema.



I learned Spanish at home and, since half my family doesn't speak English, it's my first language.

I learned Spanish at home and, since half my family doesn't speak English, it's my first language.



You can't live in New York City and be the most important person in town; you just can't. There are too many other important people here.

You can't live in New York City and be the most important person in town; you just can't. There are too many other important people here.



I didn't want to save art - I respected the older artists too much to think art needed saving. But I knew it was finished, even though, at that time, I didn't know what I would do.

I didn't want to save art - I respected the older artists too much to think art needed saving. But I knew it was finished, even though, at that time, I didn't know what I would do.




Quote Description


This page presents the quote "Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.". Author of this quote is Marshall McLuhan. This quote is about force, power, change, anticipation, giving, moving,.