Create a need for closure.

The most basic way to get someone's attention is this: Break a pattern.

The first problem of communication is getting people's attention.

Anger prepares us to fight and fear prepares us to flee.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

What’s working, and how can we do more of it?

The more we reduce the amount of information in an idea, the stickier it will be.

The more hooks an idea has, the better it will cling to memory.

He heard the voice that had called to him in dreams, had saved him from the sands and from following his brother into the river.

Some memories aren’t meant to go down smoothly

Nothing could be more ill-judged than that intolerant spirit which has, at all times, characterized political parties.

I didn't start a war. Nobody died.

Once I start something, I always finish it. They had been trying to get X-Men made for 30 years and they thought maybe if I got involved, it might actually happen.

With his mind free from the inflow of thoughts and from restlessness, by abandoning both good and evil, an alert man knows no fear.

Sirs, I have tested your machine. It adds a new terror to life and makes death a long-felt want.

I see bits and pieces of me in all the characters in my films.

Friendship is the ideal; friends are the reality; reality always remains far apart from the ideal.

I'm not good at talking about myself.