Creative people tend to pass the responsibility for getting down to brass tacks to others.
Theodore Levitt
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Other quotes of Theodore Levitt
People don't want quarter-inch drills. They want quarter-inch holes.
Creativity is thinking up new things. Innovation is doing new things.
People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!
Experience comes from what we have done. Wisdom comes from what we have done badly.
The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.
Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
Kodak sells film, but they don't advertise film; they advertise memories.
The true purpose of a business is to create and keep a customer, not to make you money.
Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".
Organizations exist to enable ordinary people to do extraordinary things.
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Your personal integrity, defined as being honest and having strong moral principles, communicates whether (or not) you can be trusted.
She was so wound up that she reacted before she thought twice about it and stabbed him. "Damnit" he said between clenched teeth. His fingers tightened around her wrist. "Stop doing that.
Satan perverts everything good by mimicking and mocking the real thing.
Dad worked his entire career as an aviation technician. Mom was a legal secretary who became a teacher. We lived a simple American life.
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Innocence is not accustomed to blush. [Fr., L'innocence a rougir n'est point accoutumee.]
Become alert! Relationship destroys love, destroys the very possibility of its birth.
It is less painful, it turns out, to feel betrayed than to feel forgotten.
Scholarship hath no fury like that of a language purist faced with sludge.