Creativity needs discipline and freedom.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

What we love we are.

He gave a nod. "My future lies in your hands." "Not your future, Gerard, but the path leading to it, " she suggested.

To effectively combat the devil, you need to pray.

I love the smell of shampoo on a girl's hair. You can walk past someone and be like, 'Wow, you took a shower this morning, didn't you? Because you smell lovely.'

Her vulnerability is open, but she’s safe within it.

I hardly see myself as a futurist.

When we have learned the process of faith for receiving healing, we have learned how to receive everything else God promises us in His Word.

When it comes to social interaction, the chimpanzees appear to be just as intelligent as we are.

I was not designed to be forced. I will breathe after my own fashion. Let us see who is the strongest.

You can change all things for the better when you change yourself for the better.