Cultures aren’t so much planned as they evolve from that early set of people.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

A little thought thought over and over becomes the thought that changes everything. Always choose to believe the best about yourself.

The light of love is a flaming fire.

Work happens like in Harry Potter. Magic I mean.

Sacrifice is the surrender of that which you value in favor of which you dont

My goal was to get through the day as fast as possible. I worked fast because I wanted to be done. I wanted to be done because I wanted to go home to my nest and drink.

When we see marriage as our sole purpose, we find ourselves with nowhere to go when we finally arrive.

She would say, "Someone should invent something to do with things you cannot use anymore but that you still cannot throw out.

Plugins can be created to unleash your creativity and break down technical barriers between the artist and his ideas.

I thought the only lonely place was on the moon.

Look at the other side of things even if you know you'll never agree. It creates empathy.