Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Whatever you do, do with love to be the success and to find the joy.

I have come to the conclusion that none of us in our generation feels as guilty about sin as we should or as our forefathers did.

I guess when I'm frightened or in pain or maybe very bored I've tried to hold myself together by imposing a narrative order on the experience as it happens.

The Harley's got a little too much torque when it comes to jumping.

The world changed from having the determinism of a clock to having the contingency of a pinball machine.

Lord, give me firmness without hardness, steadfastness without dogmatism, love without weakness.

Not everyone deserves to be a musician, you get lucky enough to be one.

What is true of the individual will be true of the whole family; what is true of the family will be true of the community, and of the state.

To be unselfish, perfectly selfless, is salvation itself; for the man within dies, and God alone remains.

Every soldier knows this simple fact: If you don't know your enemy, you will not be able to defeat him.