Customers have different need states and life experiences.

Starbucks represents something beyond a cup of coffee.

When it comes to Starbucks, I take every threat very personally.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

The desires of the flesh leads to sin. But the delight of the spirit leads to life.

But while I have never considered myself a very good person, neither can I bring myself to believe that I am spectacularly bad one. Perhaps it's simply impossible to think of oneself in such a way.

Sometimes, to help the people you love, you've gotta commit a felony.

Nations are always making mistakes because they do not understand each other's psychology.

I reached the point where I actually enjoyed the umpiring more than playing.

In Wall Street, the only thing that's hard to explain is next week.

I’ll keep it short and sweet - Family. Religion. Friendship. These are the three demons you must slay if you wish to succeed in business.

A woman who is convinced that she deserves to accept only the best challenges herself to give the best. Then she is living phenomenally.

A good director has to be a captain - he has to work with a lot of people every day.

Buddha, much like everyone else has good and bad days.