Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

There was something about Maria Graham that you could believe in – a slice of home. If not unique in her travelling, she was at least extraordinary.

Deception is a temporary medicine that gives relax for short time, but when the truth gets at even the actual medicine breaks down.

What you think means more than anything else in your life.

Flying by the seat of your pants precedes crashing by the seat of your pants.

What do you say to taking chances?

I never keep a scorecard or the batting averages. I hate statistics. What I got to know, I keep in my head.

I must confess it was very unexpected and I am very startled at my metamorphosis into a chemist.

If you have millions of dollars you are not going to get to continue doing what you want. You are into a world of commitment to that money and all the people that helped you get that money.

Finish what you start, no matter how painful it may be.

People have called me fake, but personally, I don't think I'm fake because I'm so insincere.