David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

You can take the Indian out of the family, but you cannot take the family out of the Indian.

plantitIt will sproutBut forget about the rustic festivitiesFor the explosive word falls harmlessly eternal throughthe compact generations

Much of modern life is based upon a false logic, a logic that assumes that happiness and well-being come from financial prosperity.

Don't buy one of those baby intercoms. Babies pretend to be dead. They're bastards, and they do it on purpose.

I just wanted to make a record that wasn't escapism. Like, I didn't want to write another record that was devoid of meaningful content.

It seems to me there are no rules, only instances; but perhaps that is because I learned no rules, and am only an instance myself.

You never know with a new show. It takes awhile for shows to find their feet and for people to connect with it. We just got lucky that people liked us, straight away.

I'm not being analytical. I just create everything intuitively. If you're too analytical, what you're doing probably ends up being too specific.

There's an economy of violence. It's sexy. It's being exploited.

When there is a voice in a piece of music, we tend to focus on the voice. That is probably something from when we were babies and we depended on hearing our mother's voice.