Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

I was well-read but perhaps that only made me stupid.

If a man has his eyes bound, you can encourage him as much as you like to stare through the bandage, but he'll never see anything.

Leadership has a harder job to do than just choose sides. It must bring sides together.

Objective journalism is one of the main reasons that American politics has been allowed to be so corrupt for so long.

The competitor is our friend and the customer is our enemy.

I once found myself driving, smoking a cigar, taking notes, and talking on the phone at the same time. I only became completely aware of this when I had to shift, and realized something had to give.

My vision is to elevate the consciousness of humanity one mind, one heart, one life, one spirit at a time. They are married.

It is through sorrow and suffering, toil and tribulation, that we gain the education that we come here to acquire and which will make us more like our Father and Mother in heaven.

Forgiveness is its own reward.

I will go on shining, shining like brand new. I'll never look behind me, my troubles will be few.