'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

There are days we all live with defensive thoughts in our mind. Without losing these thoughts we can’t totally be ourselves, and enjoy life's freedom of the heart.

...he spent whole days and nights over his books

The big blank spaces in the map are all being filled in, and there's no room for romance anywhere.

I want to be sure I can deliver what people expect to hear. I just don't know if I can physically do it. Or if I should.

I had no reason to want to copy anybody else. What I wanted to give audiences for the few minutes that I thought my career would last was something unique.

All things come to him who mates.

One exits with one's husband -- one lives with one's lover.

I'm always looking over my shoulder, needing to stay ahead of the game.

If you make time for silence, the sacred will unfold.

Postulate 1. All chance systems of causes are not alike in the sense that they enable us to predict the future in terms of the past.