Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

Designers don't actually solve problems. They work through them.

The best design tool is a long eraser with a pencil at one end.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

A brand is a person’s gut feeling about a product, service or organization

Branding is the process of connecting good strategy with good creativity.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Brand is not what you say it is. It’s what they say it is.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

She chose messy, she chose wild. She chose life on her own terms.

Marriage works best for men than women. The two happiest groups are married men and unmarried women.

We can decide to let our trials crush us, or we can convert them to new forces of good.

The most lasting reputation I have is for an almost ferocious aggressiveness, when in fact I am amiable, indulgent, affectionate, shy and rather timid at heart.

As believers in Christ, we are part of Him-God the Father decided before the foundation of the world that anyone who loved Christ would be loved and accepted by Him.

Do we indulge our heart, or cater to our fear?

By the supernatural miracle of God's grace I stand justified, not because I am sorry for my sin, not because I have repented, but because of what Jesus has done.

the old axiom that 'all power corrupts' has doubtful validity, because it derives from our neglect of Plato's advice to find men carefully and train them by methods which make them fit for heroes.

I've never regretted not having children. My mindset in that regard has been constant. I objected to being born, and I refuse to impose life on someone else.

The more scared we are of a work or calling, the more sure we can be that we have to do it.