Determine what your customers need, and work backwards.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Second rule of the bush. Never get too close to anything that has offspring.What's the first rule?Food runs. If you don't want to be food, don't run.

Good writing just isn't that common.

A Web site is the only medium of semipermanent communication where you can express yourself.

Most every day — if not every day — for the rest of your life, you will be reminded or think of this night. And I want to thank you in advance right now for the great memories it’s going to be.

At the rate we're going, the 21st century looks pretty clear. It's going to be pretty violent

You can solve all the world's problems in a garden.

It is often just as important to be perceived as something as actually to be that something and, as a matter of fact, a candidate need not be anything ideologically at all.

Don't believe false teaching that says you won't suffer if you really love Jesus. Jesus will end all suffering eventually, but on earth he suffered more than anyone.

The primary reason for failure is that people do not develop new plans to replace those plans that didn't work.

We ignore our feelings a lot, I realize. Many of us have to... until they really bite us in the butt.