Develop your eccentricities early, and no one will think you're going senile later in life

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

It is in your moments of decision that your destiny is shaped.

After another long silence, bit by bit, realisation dawned upon Edmund and he became even paler than Hecate herself which was, in itself, a fantastic achievement. Adele Rose, Awakening.

I had witnessed the sort of atrocities during the war that threaten to steal a man's soul.

At the pit's bottom is no anger.

I'll do everything I've got to do to get on base, and I've been doing that. I'm happy with it.

It is not a matter of being fearless. The fear is sometimes constant, but it's about moving forward regardless of the fear. Courage means feeling the fear and doing it anyway.

If you listen to the way I speak and watch the way I conduct myself - there's nothing about me that's rock n' roll. It's like, 'Hello, I'm in a rock n' roll band'. 'No, you're a narc.'

I have to look at our staff and ask the hard question - Would I hire them again?

If you aren't happy with yourself, find a way to be victorious over yourself.

Literacy is a bridge from misery to hope... Especially for girls and women, it is an agent of family health and nutrition.