Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

The truth is the best brands, like the most interesting people, have a keen sense of self.

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

A business based on brand is, very simply, a business primed for success.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.

I hope you're golfing today.

Authentic people are so comfortable in their own skins they make us more comfortable in our own.

When we demonstrate our faith in God by our obedience, He not only promises to provide for us, He will provide.

I gave my word that this source would not be identified unless he changed his mind. He has not...

If I had never won a single medal, I'd still be skating in a rink somewhere. There wouldn't be an audience or camera flashes or autograph seekers, but I'd still be skating.

It would have been sad for me to spend my life just trying to superimpose stuff on people rather than trying to encourage them to look within themselves for what's of value.

There is nothing more alluring to man than freedom of conscience, but neither is there anything more agonizing.

Stay triumphant, keep on living. Stay on your toes, get off the ropes. Don't let 'em ever count you out.

Man can be chained, but he cannot be domesticated.

In psycho-analysis nothing is true except the exaggerations.