Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.

Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.

Respond to your customer's dissatisfactions with precision and power.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Curiosity is the greatest source of ideas, retail revolutions, and insights.

All companies have many opportunities. Strategy is about allocation of resources and priorities.

Completely understand the customer by seeking an intense, complete and empathetic understanding.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

We all can be only who we are, no more, no less.

We all come and go. This universe is staying here with endless joy of welcoming and an infinite sadness of farewell.

Any connoisseur knows you've got to be drunk to really enjoy a good romance.

You must clear out what you don't want, to make room for what you do want to arrive.

Maybe I should just lie quietly inside you while our old selves slip in and out of the back rooms of the soul.

This has got to be the most expensive food ever laminated.

It must kill George Bush that John McCain is the most popular and Beloved Republican in America.

Separation is painful, and there's such a thing as doing it too much - the limits are how much it hurts.

I could take over as host of The Daily Show for Jon Stewart and make that thing actually watchable.

Growing up, I didn't dream of being nothing, of living in the ghetto my whole life. I wanted to get out.