Don't bunt. Aim out of the ball park. Aim for the company of immortals.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

challenges _! no music, no dreams, no hopes, _but one has to live !

Freedom is will-power to define my path.

Laughter is the most healthful exertion.

If you look at any superior athlete, you will find a strong parental influence. Parents introduce their children to a sport, and then they support them.

The self-sufficient does not pray, the self-satisfied will not pray, the self-righteous cannot pray. No man is greater than his prayer life.

To view current events as a historian is to account for all perspectives, even those of your enemy

History comes and history goes, but principles endure, and ensure future generations will defend liberty not as a gift from government but as a blessing from our Creator.

I used to work as a proofreader at Merrill Lynch.

I guess a man's best friend is his mother.

If that is what makes us liberals, so be it, just as long as in reporting the news we adhere to the first ideals of good journalism - that news reports must be fair, accurate and unbiased.