Don't count the people that you reach, reach the people who count

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

We cannot earn God’s blessing, it is an expression of His unending love to people

You know you've checked into Heartbreak Hotel for real when you feel less desirable than uncooked fish.

Read, but not to remember everything. Read because that 1% that you remember has the potential to change your life.

Jazz is the language of the emotions.

I'll just wait right here for you cause I know your new love won't last. I wound easy, but I heal fast.

These characters were like twelve-bar blues or other chord progressions. Given the basic parameters of Batman, different creators could play very different music.

Also I can come up with new bits - people yell stuff out and it's a new subject or a subject that I've been thinking about that I haven't done onstage yet and I'll just run with it.

'Tis only when they spring to Heaven that angels reveal themselves to you.

Happiness? No, it's not there for me.

Learn not only the rules of art, but 'when' and 'how' to break them.