Don't hire a dog, then bark yourself

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

My head bows before the thing you mention.But my heart doesn't speak that lan

Greatness rarely comes easy.

I sometimes wonder whether all pleasures are not substitutes for joy.

President Lincoln called upon Americans to speak with one voice and one heart. That's just what we have to do.

This planet can be a paradise in the 22nd century.

Sometimes I ask myself what would I be if Jenny were alive. And then I answer : I would also be alive." - Oliver.

It made her think about how she couldn't believe how big the universe was, but how small it was for her.

Of all the fire mountains which like beacons, once blazed along the Pacific Coast, Mount Rainier is the noblest.

I don't know why some people have children at all if they know that they can only take a few weeks off work.

Colour is a creative element, not a trimming.