Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Perhaps the most important thing we can undertake toward the reduction of fear is to make it easier for people to accept themselves to like themselves.

Gold, for the instant, lost its luster in his eyes, for there were countless treasures of the heart which it could never purchase

... woman's narrow and purist attitude toward life makes her a greater danger to liberty wherever she has political power. Man haslong overcome the superstitions that still engulf women.

I am much younger now than I was at twelve or anyway, less burdened.

I do not like this word "bomb." It is not a bomb. It is a device that is exploding.

There's actually something interesting about having no rehearsal time - you have to just walk in and go with your gut, which is exciting.

Remember that veganism is a compassionate lifestyle not a punitive religion. Enjoy it! And if the going gets rough, it's better to relax the rules occasionally than to give up the game entirely.

Both Empedocles and Heraclitus held it for a truth that man could not be altogether cleared from injustice in dealing with beasts as he now does.

Perhaps all anxiety might derive from a fixation on moments - an inability to accept life as ongoing.

Nick looked vaguely homicidal, but that was sort of his default expression.