Don't tell people how good you make the goods; tell the how good your goods make them.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Encouragement is the strength of the spirit.

Sceptics are persuaded by a good reputation, for it is an unspoken statement of proof.

In my anger, I slew you twice. I saw you only as the dragon, and I forgot what you were meant to be. Can you forgive me?"--Etanun

Hope is a satisfaction unto itself and need not be fulfilled to be appreciated.

Counterfeit charm is worse than none at all.

Will you gather daydreams or will you gather wealth? How can you find your fortune when you cannot find yourself?

I'm one of the little foxes that spoil the grapes.

I believe that I am very lucky to have close friends who are faithful. From my friends, I have learned the importance of perseverance.

The way of the world is, to praise dead saints, and persecute living ones.

If you're not comparing apples to apples, it doesn't matter.