Don't, to gain general and useless attention, sacrifice the attention that you want

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Give them time to think things over.

I have become a subscriber for 'Business Week.' It teaches me a lot about business, and I have really started to get into it. I'm interested in business and learning about how everything works.

I honestly find it easier to dance about in heels than I do to walk down the street in them.

Injustice is a sixth sense, and rouses all the others.

I thought I would be a go-kart mechanic - not an F1 driver

I don't micromanage the interiors. People ask me to and I say no. I don't want to control everything.

Nothing is irredeemably ugly but sin.

My own journey started long before I left, and was over before I returned.

There's lots of stocks out there and all you need is a few of 'em. That's been my philosophy.

I don't think that anyone should ever give up on whatever it is that they dream of. Obstacles will come their way, but everything is a learning experience and it all works out for the good anyway.