Every ad is an investment in the long-term image of a brand.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

I'd tell you all you want and more, if the sounds I made could be what you hear

Sometimes I say to myself, 'Oh, I wish I could win a Tony Award', although I'm not that bothered.

If you try to create a type, you may end with nothing. If you do a good job of creating an individual, you may succeed at creating a type.

It's the endlessly thinking about yourself that causes such heart shame.

We want our performance to be perfect, so even if I have to stay up to practice with my unnies, even if it’s really tiring, I know it is worth it

I learned how to cook and do a lot of marital things.

President Obama's view of a free economy is to send your money to his friends. My vision for a free enterprise economy is to return entrepreneurship and genius and creativity to the American people!

Got it," I say. "Did you tell Peeta this?" "Don't have to," says Haymitch. "He's already there.

I know that there is no such thing as death, because our spirit has always been alive and always will be. We are as eternal as God who created us.

The true men of action in our time, those who transform the world, are not the politicians and statesmen, but the scientists