Every advertisement is part of the long term investment in the personality of the brand.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Your family's never in your past. You carry it around with you everywhere.

It is only you, treading in the blessed path of peace and freedom, who can bring about the true regeneration of society, and with it the true happiness of your own lives.

Every time I go to Africa, I see the future. I see what the Western world is going to become. It's a very futuristic place.

The usual way - a little wine, a little dinner.

The man who is in real danger is the man who thinks he is perfectly safe.

Sudden wealth was the great insulator, second only to sudden bereavement.

Choosing not to read is like closing an open door to paradise

The eternal salvation of a single soul is more important than anything else you will ever achieve in life.

I live with all these people, I live with four people that are involved with my music and I call 'em my team and that's what we call GoodLife.

I like doing the readings and the autographing, but the interviewing gets a little tedious because you get asked the same questions every day and sometimes three or four times a day.