Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Nothing is as irritating to a shy man as a confident girl.

There is a reason life has put you in the current circumstances, Life will always test you, it will always try to make you stronger.Life only wants you to be better then you were yesterday.

Love and advise your children unconditionally.

Danger, the spur of all great minds.

I like things pretty close around me. I like to know that my house is safe, that the people and animals I love are well and happy. I like to feel as peaceful as possible.

A Church which abandons the truth abandons itself.

Children are curious and are risk takers. They have lots of courage. They venture out into a world that is immense and dangerous. A child initially trusts life and the processes of life.

When you're going through tough moments, you never know when you're going to have good moments.

Dripping water hollows out a stone

Truth and facts have to trump partisanship. There has to be something that's true regardless of what your angle is on it.