Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

The truth is the best brands, like the most interesting people, have a keen sense of self.

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

A business based on brand is, very simply, a business primed for success.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.

Death and what came after death was no great mystery to Sabriel. She just wished it was.

You can produce as many products as you want in life if you just apply the principle of time conversion.

Gone. The saddest word in the language. In any language.

Ignorance and weakness is not an impediment to survival. Arrogance is.

In today's society conformity is more of a necessity than an option.

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

People who are successful simply want it more than people who are not.

Never write on a subject without first having read yourself full on it; and never read on a subject till you have thought yourself hungry on it.

Overlapping shapes are a safer indication of depth than is linear perspective.

I'm sort of obsessed with the news. That is a syndrome. But I don't watch a whole lot of TV.