Every great brand is like a great story.

One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

Motivation, passion, and focus have to come from the top.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

I'm a big advocate of the power of positive thinking, particularly for small businesses.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

Any self-respecting entrepreneur has borrowed money from their mother at some point.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

Where can we take no the product, but the idea?

After all, what is ''a man'' nowadays? Somebody who stands alone, independent of all ties.

The work is at such a high level and is so well executed, it really is a matter of taste... [Source: Project Runway — but consider, applied to the theme of book reviews, it seems apropos!]

The appearance of the law must be upheld - especially when it's being broken.

Strip clubs are great places to meet interesting people you only wanna know for about 40 minutes.

Getting offended is the bait of Satan for the believer.

They say I'm old news. Well who the new star? Cause if I'm goin anywhere it's probably too far.

For the dead and the living, we must bear witness. Not only are we responsible for the memories of the dead, we are responsible for what we do with those memories

... one always believes one's own town to be more stupid than any other.

In Northern Ireland, people said there would never be a solution. But once people begin to have the political will and force their governments to sit down, it can happen.

I've always hated being hemmed in or seeing anybody being hemmed in. Even when I was the smallest child, I couldn't bear being told I couldn't drink at a so-called white drinking fountain.