Every new thing creates two new questions and two new opportunities.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Be calm like a calm lake, then you will look beautiful like a beautiful calm lake!

With theatre especially, you don't want to do it unless you love it - there's no way you can pull it off, making people happy, making yourself happy for 12 weeks or whatever.

It's very, very tempting to make a superhero film or show and make it about the powers.

I take my fundamental cue from John Coltrane that says there must be a priority of integrity, honesty, decency, and mastery of craft.

Artistic ambition is important. And it seems it would be a great time to do some theatre, like a new extreme.

In a still photograph you basically have two variables, where you stand and when you press the shutter. That's all you have.

I'm trying to figure out the biology of dinosaurs and what they were like as living creatures.

... strange things may be generally accounted for if their cause be fairly seached out.

I have always tried to keep truth in my photographs. My work, whether realistic or abstract, has always dealt with a form of religion or imagination.

It's just a question of eliminating obstacles.