Every step of the way, I made a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job.

Starbucks represents something beyond a cup of coffee.

When it comes to Starbucks, I take every threat very personally.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

There are no names that do not desire fame because we come from God.

If you can't share your story, you can't sell your product.

To have no time for philosophy is to be a true philosopher.

I love sporting events and popcorn and pizza and being outside, like at a baseball or football game. I love amusement parks, going to ride roller coasters.

A long walk and grooming with a well-mannered dog is a Zen experience that leaves you refreshed and in a creative frame of mind.

I don't want any vegetables, thank you. I paid for the cow to eat them for me.

Allow the emptiness inherent within actions and experiences to guide and shape your choices. Let your actions direct you, the actor, not the other way around.

We have a secret weapon...it is called Nationalism

Far superior to the pleasures and rewards of the illusion that is Earthly life are the pleasure and rewards of the Reality.

History ... may be regarded as an artificial extension and : broadening of our memories and may be used to overcome the natural bewilderment of all unfamiliar situations.