Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Brands play in an exciting sandbox of symbolic meanings.

People change, and so do their aspirations, and so should brands.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

It's never been my desire to conquer you, Amelia. If you leave this room with me, it must be at my side. As my wife, my lover, my partner ...” His thumb brushed her lip. “My dearest friend.

When I let go of my own work, my own priorities, I lost the qualities he had been attracted to in the first place. That's how he put it. He loved the woman I was before I was in love with him.

The itch of disputing is the scab of the churches.

To use words to sense reality is like going with a lamp to search for darkness.

It was Nick's voice Nick's arms. He turned me on my back and swam with me, pulling me to the bank.

Mozart often wrote to his family that certain variations or sections of pieces were so successful that they had to be encored immediately, even without waiting for the entire piece to end.

If you look at all the sports in China, the government is extremely involved and they are extremely proud of their athlete.

If you don't have both of them working together in a complementary, cohesive way, you're not going to be successful.

Never try to reason the prejudice out of a man. It was not reasoned into him, and cannot be reasoned out.

Fiction basically is a form of gossip where you want to enter other people's lives, the lives of people you don't know, and you want to know what's going to happen to them.