Failure comes part and parcel with invention. It’s not optional.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

You are a child of love that has come here to live in love and to give away love.

We become the product of our recurrent thoughts. Writing is one method of explicating upon our thoughts, condensing multiple scenes, times, and ideas, and editing our fragmented beliefs.

Competition exists to choose who gets the prize when the prize can’t be shared.

Attitude, not ability, determines destiny

A carpet of despair which lay underneath the levels of fury.

You got to believe in yourself. Hell, I believe I'm the best-looking guy in the world and I might be right.

For any speculation which does not at first glance look crazy, there is no hope.

If a woman shows too often the Medusa's head, she must not be astonished if her lover is turned into stone.

The mob has nothing to lose, everything to gain.

No form, no manifestation of knowledge, is senseless.