Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Confuse them with your intelligence, baffle them with your excellence, bewilder them with your brilliance, and perplex them with your transcendence.

Marathon tidying produces a heap of garbage. At this stage, the one disaster that can wreak more havoc than an earthquake is the entrance of that recycling expert who goes by the alias of "mother.

In your life never become an agent of Negativity

Would you risk your life for love?

What people really want in the theater is fantasy involvement and not reality involvement.

Jesus came to establish the kingdom of God as a radical alternative to all versions of the kingdom of the world, whether they declare themselves to be "under God" or not.

If you want something, go get it.

To really 'live,' that is to find life reasonably satisfying, you must have an adequate and realistic self-image that you can life with. You must find yourself acceptable to 'you.'

You can't just buy things for the label - it's ridiculous.

A nation that forgets its past has no future.