Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Nobody counts the number of ads you run; they just remember the impression you make.

In advertising, not to be different is virtually suicidal.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

An idea can turn to dust or magic, depending on the talent that rubs against it.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Word of mouth is the best medium of all.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Kindness that turns to bitterness when it is not appreciated was never kindness at all.

The Babies we were are buried, and their shadows are plodding on.

I love people who make me laugh!

Nothing excites compassion, in friend and foe alike, as much as the sight of you ker-splonked on the Tarmac with your propeller buried six feet under.

Kisses honeyed by oblivion.

Behind every fortune there is a crime.

I think in an ideal world celebrities do have a responsibility in many different areas to be role models.

Bad literature is a form of treason.

Just remember that those things that get attention flourish.

God in his goodness sent the grapes To cheer both great and small; Little fools will drink too much And great fools none at all!