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Marshall McLuhan Quotes: First we build the tools, then they build us.
         

First we build the tools, then they build us.


Marshall McLuhan
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First we build the tools, then they build us.
         



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Other quotes of Marshall McLuhan


World War III is a guerrilla information war with no division between military and civilian participation.

World War III is a guerrilla information war with no division between military and civilian participation.



There are no passengers on spaceship earth. We are all crew.

There are no passengers on spaceship earth. We are all crew.



As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'



Obsolescence never meant the end of anything, it's just the beginning.

Obsolescence never meant the end of anything, it's just the beginning.



Publication is a self-invasion of privacy.

Publication is a self-invasion of privacy.



Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.



The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.

The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.



The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.

The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.



We look at the present through a rear view mirror. We march backwards into the future.

We look at the present through a rear view mirror. We march backwards into the future.



In an age of multiple and massive innovations, obsolescence becomes the major obsession.

In an age of multiple and massive innovations, obsolescence becomes the major obsession.





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When in doubt, do what they do in books, was one of Gabriel's secret mottos and - that rarest of things - a principle that he actually lived by.

When in doubt, do what they do in books, was one of Gabriel's secret mottos and - that rarest of things - a principle that he actually lived by.



It's nice to think that we have in ourselves the energy. It's somewhere, but it's sleeping sometimes. I try to wake it up when I need it.

It's nice to think that we have in ourselves the energy. It's somewhere, but it's sleeping sometimes. I try to wake it up when I need it.



Those churches have closed down or have been merged with a church that has a more positive vision.

Those churches have closed down or have been merged with a church that has a more positive vision.



Cultures are not very easy to change. They're sometimes almost impossible to change.

Cultures are not very easy to change. They're sometimes almost impossible to change.



A man's bewilderment is the measure of his wisdom.

A man's bewilderment is the measure of his wisdom.



Who would have known of Hector, if Troy had been happy? The road to valor is built by adversity.

Who would have known of Hector, if Troy had been happy? The road to valor is built by adversity.



My mum's American. She's from Detroit.

My mum's American. She's from Detroit.



When Dr. Johnson defined patriotism as the last refuge of a scoundrel, he ignored the enormous possibilities of the word reform.

When Dr. Johnson defined patriotism as the last refuge of a scoundrel, he ignored the enormous possibilities of the word reform.



The happiest excitement in life is to be convinced that one is fighting for all one is worth on behalf of some clearly seen and deeply felt good, and against some greatly scorned evil.

The happiest excitement in life is to be convinced that one is fighting for all one is worth on behalf of some clearly seen and deeply felt good, and against some greatly scorned evil.



My films play only in Bengal, and my audience is the educated middle class in the cities and small towns. They also play in Bombay, Madras and Delhi where there is a Bengali population.

My films play only in Bengal, and my audience is the educated middle class in the cities and small towns. They also play in Bombay, Madras and Delhi where there is a Bengali population.




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This page presents the quote "First we build the tools, then they build us.". Author of this quote is Marshall McLuhan. .