Focus On How To Be Social, Not On How To Do Social.

95% of millennials say their friends are the most credible source of product information.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Activate your fans, don’t just collect them like baseball cards.

Social media is an ingredient, not an entree.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Social media doesn’t create negativity, it uncovers it.

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

If your competitors start copying you then you are doing something right!

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

If you live each day as it was your last, someday you'll most certainly be right

People keep making excuses, that’s why everthing happens for a reason.

A leaf fluttered in through the window this morning, as if supported by the rays of the sun, a bird settled on the fire escape, joy in the task of coffee, joy accompanied me as I walked.

We believe that the farm should be building 'forgiveness' into the ecosystem. What does that mean? That a more forgiving ecosystem is one that can better handle drought, flood, disease, pestilence.

I don't think the human effect [of climate change] is significant compared to the natural effect.

Ask not from whence I came for the gravity of the future pulls me ever forward.

I look into your eyes and see my own soul.

The big thing for me is, I never think about myself as a female in business. I'm a person in business.

If you're going to war over religion, now you're just getting into a fight over who has the better imaginary friend.

To Serve and Protect..."- Traditional Motto of Protection Rackets