Focus on your buyers and your buyers problems
David Meerman Scott
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Other quotes of David Meerman Scott
Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.
Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.
Creating great content that educates and informs is always the best marketing strategy.
Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.
Social Media are tools, Real Time is a mindset.
Marketing is not about your agency winning awards. It's about your organization winning business.
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