Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

TRUST ADJUST - An act that changes perception can elevate or lower integrity

I have no ax to grind. I was lucky. I played. How many guys play high school, college football never play pro football?

I think anyone would be disappointed with a .230- something season. Now I've dealt with disappointment and hopefully I can bounce back and learn from it.

When the car's going well, I purr like a kitten.

Even if I give the whole of my worth to Him, He will find a way to give back to me much more than I gave.

The one who was born a genius can't win against the one who tries, and the one who tries can't win against the one who enjoys.

In the thirty years of my career I learned everything about success, but I did not learn, really, about failure. In Bar Rescue I got exposed to failure at a very deep level.

You count the hours you could have spent with your mother. It's a lifetime in itself.

Were there no fools, there would be no flatterers.

I hope that some day scientists can be considered heroes again, instead of Paris Hilton.