For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

Habit-forming products alleviate users' pain by relieving a pronounced itch.

It is never too late to love.

Jaime gave her [Brienne] a hard smile. "See, wench? We know each other too well.

A friend is someone I complain to about my other friends.

I can't sit around having coffee. I have all these appointments, and a lot of my friends sit around having coffee talking about the jobs they didn't get.

Everything depends on the Americans. If they want to make war for 20 years then we shall make war for 20 years. If they want to make peace, we shall make peace and invite them to tea afterwards.

In the long run, failure was the only thing that worked predictably. All else was accidental.

I am the innovator. I am the originator. I am the emancipator. I am the architect of rock 'n' roll!

The Divine is the sea. All religions are rivers leading to the sea. Some rivers wind a great deal. Why not go to the sea directly?

Unalloyed love of God is the essential thing. All else is unreal.

It is not easy writing someone a postcard. The size and shape of the card cut you down to size.