For people who are readers, reading is important to them.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

If you want to be great, see greatness in others and appreciate it with your whole heart.

Light changes, our eyes blink and see the world from the slightest difference of perspective and our place in it has changed.

New York City does not hold our former selves against us. Perhaps we can extend the same courtesy.

Custom determines what is agreeable.

The facts: nothing matters but the facts: worship of the facts leads to everything, to happiness first of all and then to wealth.

I like when people question if the characters are really villains or protagonists. These types are very interesting to write about.

In the consciousness of the infinite, the conscious subject has for his object the infinity of his own nature.

God is not a slot machine. We don't go to God to get something; we go to give something.

Go wherever the facts lead.

Our government makes the simple promise of a secure retirement to every American who works for many years and contributes to our retirement benefit system.